Simply put, onsite SEO is what you do on your website and offsite is what is done off of your website, both with the goal to make your site easier for search engines to find. Onsite includes the actual content on your site from the copy on your homepage to the blogs you have written with an emphasis on keywords. Offsite includes content on other websites that links back to yours, which is done using a strategy called link-building. Connecting with others in your industry to get your content on their site and vice-versa is a common way to achieve this.   

The majority of online traffic is driven by search engines. Organic search results cover more real estate, appear more credible to online searchers, and receive more clicks than paid advertisements. In order to drive this high-quality organic search traffic, you must prioritize SEO in your marketing strategy. 

There are multiple ways you can optimize your SEO, but it is very important to focus on understanding and fulfilling user intent. When a user is searching for something online, there is an outcome they are hoping to achieve. If your website can provide that, then you will be more likely to show up in the search results. 

While it is important to incorporate keywords into your web pages to increase keyword ranking, overdoing it can have a negative impact on your rankings. As well as keyword usage, Google is looking for user benefit and pages that are written with a natural flow.