What is Google Ad Grants?

To be eligible for the Google Ad Grant, a nonprofit must hold a 501(c)(3) charity status. And in order to begin the Ad Grants activation process, a nonprofit must first be approved through Google for Nonprofits. If you don’t have a Google for Nonprofits account, you can create one here.

No. In a Google Ad Grant account, the money is allocated daily with a maximum budget of $329/day. 

Yes! The two accounts are not mutually exclusive. In fact, we recommend that organizations utilize both paid search and their Google Ad Grant account depending on what their goals are.

Nonprofits who participate in the Google Ad Grant program are awarded $10,000 a month in free advertising! So yes, it's worth it but it is crucial to understand why nonprofits don't see results . It is an algorithm that is hard to understand if you are not an expert. At Community Boost, we send new traffic to custom landing pages, relevant to the search queries and nonprofits that we work with. Then, we capture their email address and create a series of emails, building the relationship between the potential support and the nonprofit. With our expertise and finely-tuned processes, we have helped our nonprofit clients utilize their Ad Grants to the fullest, and actually see results with increased email sign up and donations. Let's Work Together

No, Google Ad Grant accounts have specific stipulations that do not exist within a Paid Google Ads account. These stipulations include a $2 maximum cost-per-click (CPC) bid limit, the requirement to maintain a 5% click-through rate (CTR) each month, the prohibition of bidding on single-word or overly generic keywords, and adherence to Google's ad quality standards. Additionally, Google Ad Grant accounts must have geo-targeting and at least two ad groups per campaign, each with at least two active ads and relevant site link extensions. These rules ensure that the grant is used effectively and ethically to benefit nonprofits. Learn More

As with any type of advertising campaign, results are never guaranteed. That being said, the Google Ad Grant has great potential to yield first page Google search results.

Maybe. While not implausible, it is actually quite rare that an account spends the full amount each month. If your account isn’t spending the full $10,000 but is close, then we wouldn’t worry. Definitely keep trying to utilize the full amount, but don’t compromise your strategy with an abundance of weak keywords in doing so. If your nonprofit’s Ad Grant account is really not spending anything, then it might be time to revisit your campaign strategy and get creative with your targeting.