Conversion Design for Nonprofits

Conversion Rate Optimization, aka CRO, is the process of creating an experience for your website visitors that will convert them into leads. Conversions happen all over your website—on your homepage, your fundraising page, your blog, and other landing pages—and you can actually optimize all of these conversions. Design tools like smart bars, scroll boxes and pop-ups and design suites like Sumo and CrazyEgg can take your CRO to the next level. 

Basically, it’s low-hanging fruit. Conversion rate optimization makes your marketing more effective by capitalizing on the visitors and traffic you’ve already got. You are focusing on the people who have already shown interest in your organization by making it to your website or landing page. It keeps your costs down and improves return on investment (ROI) for your marketing.

You don’t know what you don’t test! We highly recommend creating multiple different landing pages or different versions of onsite elements and A/B testing them to see which one works best. It’s important to monitor and compare because you won’t know what is best right off the bat. 

There is a misconception that pop-ups are outdated. Pop-ups can be a great conversion optimization tool that, when done right, are especially effective in getting users to fulfill a desired action. You don’t want to overwhelm users, which is why it’s important to follow best practices. Otherwise, they can certainly feel like spam.