Three Classy Webinars to Help Drive Nonprofit’s Year-End Donations

Year-end giving is right around the corner. Make sure you have the most successful holiday season to date by strategizing ways to drive revenue for your nonprofit’s year-end donations. Take a look at three awesome webinars we did with the Classy team that will help you ramp up your year-end fundraising efforts! We love all the resources that Classy provides for the nonprofit sector, and want to share a few of our favorites with you.

Boost Year-End Giving Using Facebook, Google Ads, Email, and More

This webinar will covers actionable insights into Google Ad Grants, Facebook advertising, video content, email marketing, and more. Additionally, Project Concern International chimes in on some digital tactics their team has utilized to increase digital donor stewardship.

Some knowledge you’ll gain from this webinar include:

• – How to qualify and leverage your $10,000 per month Google Ad Grant to generate new supporters during the holiday season
• – How to use Google Re-marketing ads to stay top of mind with potential donors
• – How to best leverage Facebook advertising to generate donors and increase lifetime value
• – How to stand out and take your digital donor stewardship to the next level

Check it out here!

Facebook and Instagram Advertising for Nonprofits: Targeting New Donors

This webinar should really get you going if you are new to the Facebook and Instagram ads platform. We share best practices on how nonprofits can strategize, test, and profitably scale Facebook and Instagram ads to generate new online donors, as well as, increase lifetime value.

Some knowledge you’ll gain from this webinar include:

• – Introduction to nonprofit Facebook and Instagram advertising
• – How to get started creating your own Facebook Business Manager
• – How Community Boost has used Facebook and Instagram ads to increase online donations and achieve a 10x return on ad spend for nonprofits
• – Best-in-class Facebook Advertising tactics to target and convert new donors, including but not limited to: Facebook remarketing, lookalike audiences, hyper-targeting best practices, tips to leverage video ads, and more
• – How to set up proper conversion tracking and measurement to prove ROI

Check it out here if you are looking to learn some of the best Facebook and Instagram strategies!

The Playbook to 10x Your Year-End Giving

We teamed up with Classy and CauseMic to discuss how nonprofits can 10x their year-end fundraising efforts but leveraging valuable digital tactics and marketing automation.

Some knowledge you’ll gain from this webinar include:

• – How to qualify for and leverage a $10,000 per month Google Ad Grant to generate new supporters during the holiday season
• – How to use Google remarketing ads to stay top of mind with potential donors
• – How to use Facebook and Instagram advertising to attract donors and increase lifetime value
• – How to segment communications across all channels
• – How to carry your year-end giving momentum forward to retain support and generate more recurring donors in 2019

This is a super insightful webinar, make sure to check it out here!

Cameron Ripley