Friday Five 008: Out With The Old & In With The New
2 min to read ✭ Join us in Episode 008 of the Friday Five, as we cover how to get your organization to truly go digital and the different methods your organization can use to leverage digital marketing channels.
What is the Friday Five?
Each Friday, we will be answering your most pressing questions from our Digital Marketing for Nonprofits Facebook group. If we don’t cover a challenge that you or your nonprofit colleagues are facing, drop us a comment below or tweet us @CommunityBoost and we’ll add it to the queue.
Let’s dive in!
Nonprofit Marketing Challenges
1) Your Biggest Marketing Challenge: “Funding and true digital engagement.” – Tara, WGCU Public Media.
Our Solution: The cool thing about the internet is that there are a lot of different ways it can support your mission. As a public radio station, you can fund some of your digital marketing through the $10,000/month Google Ad Grant, which will get your radio some awareness through the ads platform. Email, Facebook, and Instagram ads are also great for fundraising. However, it all comes down to how you’re engaging with your audience and how consistent you are with that engagement, especially on the social front.
2) Your Biggest Marketing Challenge: “Alumni giving and growing following.” – Emma, Equal Justice America
Our Solution: The best way to leverage your alumni is by making the ask for them to volunteer or promote with peer-to-peer fundraising, even prior to asking them to open their wallets. This is a great way to get your alumni invested, stay connected, and fundraise on behalf of your organization. Once you do that, you will solve the challenge of growing your following as your alumni is reaching out to their network of people. Having alumni share how your organization has impacted them, it then grows your organization’s network as well. From there, it is up to you to further steward those people and get them to understand your bigger mission and what your organization is about.
3) Your Biggest Marketing Challenge: “Moving from old schools of thought.” – Mike, A Kid Again
Our Solution: This can be a challenge, especially when dealing with older board members. However, we are in 2019 and we have to modernize marketing as it will only continue progressing. Technology is continuously evolving, and if your organization isn’t adapting, then you are essentially putting yourselves at long term risk of unsustainability and irrelevance for your organization. Everyone’s attention nowadays is online and on their mobile devices. That is what board members need to realize especially if they are thinking about the long term viability of the organization. Also, the great thing about going digital is that you can measure everything online and really be able to understand how things are performing. From there, you can decide to test different things and adjust budgets in order to have more scalable results.
4) Your Biggest Marketing Challenge: “Increasing our audience and awareness for our organization.” – Marina, Jay Nolan Community Services
Our Solution: The best way to go about increasing your audience and awareness is by producing written, video, and image content pieces online. You have to make sure you are being consistent with that content. This is where storytelling comes into play. Take this time to get people to understand why your organization is doing what it is doing. Show them not only why, but also what you are doing to accomplish your mission. Additionally, with storytelling, you document your organization’s journey through videos and images. It doesn’t have to be perfect, especially with easily accessible platforms like Instagram Stories, IGTV, or Facebook Live. Furthermore, you just have to continue leveraging other traffic channels to learn about services. Use the power of storytelling in conjunction with social media to increase viewership and brand awareness.
