Change Your Team’s Mindset: Earn the Right to a Donation Ask

It’s important that nonprofits begin to change their organization’s marketing mindset. Going into 2019, there are tons of nonprofits that need to adjust how they approach marketing. Instead of simply making donation asks, it’s time to take a step back and evaluate whether or not your organization is coming from a place of earning the right to make that ask. 

What Does Earning the Right to Donate Look Like?

Your organization needs to be documenting your nonprofit’s journey, not just putting out the perfect marketing piece that will persuade someone to give. In the new year, some of the best nonprofits are going to ramp up their content creation. They are going to be sharing their stories of impact. They are going to be make out their donors and their beneficiaries to be heroes. Organizations who go above and beyond with storytelling are earning the right to make a donation ask. They are looping their audience in with all aspects of their mission, and in doing so, inspiring more people to give.

Document your nonprofit’s journey and share the steps you take to make your organization’s mission a reality. Producing captivating content will persuade someone to give. It’s not just about good marketing collateral.

“It’s about documenting your nonprofit’s journey, not just putting out the perfect marketing piece collateral that is going to persuade someone to give.”

Once your organization earns the right to make the ask, you will see better results because of it, because now, more people are deeply invested in your mission.

So, we encourage your nonprofit to operate from a place of earning the right to ask for a donation. Do what you can to tell your story first, then in turn, see how earning your ask will affect the results you see.

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Cameron Ripley