7 Marketing Ideas For Nonprofits In 2022

As we enter 2022, it’s time to set ambitious goals for your nonprofit organization and establish metrics to measure success. Just like in the for-profit industry, strong marketing plays a vital role in the health and growth of nonprofits. From creating awareness to fostering donor relationships and promoting events, effective marketing strategies are crucial for nonprofits. In this blog post, we have compiled a list of seven powerful marketing ideas specifically tailored for nonprofits in 2022. Before diving in, remember to develop a well-thought-out marketing plan to maximize your efforts and start from a position of strength.

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1. Launch A Recurring Giving Campaign

Capitalizing on the power and predictability of regular donations can significantly benefit your nonprofit. Consider launching a recurring giving campaign, which has become increasingly popular, especially among the millennial demographic. Create a strong landing page with a compelling name and clearly defined impact levels to generate consistent monthly income and foster long-term donor loyalty.

Not only does your organization receive a reliable monthly income stream, but recurring donors are more likely to stick with you over time. Give your recurring giving campaign a strong landing page, with a creative name and defined impact levels. You’ll be amazed at what this kind of campaign can generate for your organization.

Ask Our Specialists About Your Recurring Giving Program

2. Utilize Social Media

Leverage the influence of social media to enhance your organization’s brand awareness and storytelling. Experiment with engaging content, particularly videos, and identify the optimal posting times to maximize audience reach. Authenticity is key—share stories, videos, and shareable content that resonate with your audience and connect them to your cause. Explore new fundraising initiatives on platforms like TikTok, which hold immense potential in expanding the social reach and generating funds.

Social media is a great place to experiment with new fundraising initiatives. In 2024, we’re looking forward to seeing how organizations use TikTok to expand their social reach and raise more funds. Display a fundraiser on your TikTok profile and consider using donation stickers on your video and live streams. We predict that this social media avenue has a ton of potential this year!

3. Apply For The Google Ad Grant

One of the most effective (and cost-effective!) ways to increase your online visibility is to take advantage of the Google Ad Grant, a $10,000 a month in-kind (read: free) advertising spend that Google allocates to nonprofit search campaigns. This one’s a no-brainer. Not only do you get the equivalent of $120,000 per year at no cost, but you also gain thousands of new visitors to your site, resulting in increased awareness, donor acquisition, volunteer recruitment, and a wealth of other benefits.

Not sure where to get started? Check out our post on how to apply for the Google Ad Grant. Even better, Community Boost is an Ad Grant Certified Partner, and we are available to help with all your Google Ad Grant needs. We can answer all your questions and help you strategize about how to incorporate Google search campaigns into your marketing plan. Book a free 1:1 strategy session here.

4. Launch Facebook And Instagram Ads

Looking for the highest return on your advertising investment? Now is the time to launch your Facebook and Instagram Ad campaign. With strong creative assets, you can create targeted approaches to new and recurring audience segments. Plus, with photos, videos, and creative text, Facebook and Instagram provide an ideal environment for all those great stories you want to share with your community.

We’ve seen so many organizations reap the benefits of successful Facebook and Instagram Ad campaigns. This runaway success story brought ECAN a 75% increase in donations and a return of more than 11 times their original spend! Plus, we’ve got a whole list of other nonprofits knocking it out of the park with their social media. Take a look and get inspired.

5. Use Paid Google Ads

Once you’ve gotten a handle on the Google Ad Grant, it’s time to take charge with paid Google ads! Then, you’ll understand the differences between the two, you can strategically use them in tandem for the biggest impact on your nonprofit.

Paid Google ads retarget leads generated from the Ad Grant, amplify key moments with targeted campaigns, and drive revenue for purchases of things like event tickets or other products. These ads are a powerful marketing tool, allowing you to reach an audience that’s already interested in what you have to offer. Paid search, display, and YouTube Ads can put your advertisements in prime real estate positions, resulting in more traffic and conversions.

SEO curious? Go that extra mile and learn how to optimize traffic to your website.

6. Grow Your Email Subscriber List

One of the simplest nonprofit marketing ideas for your organization? Keep growing your email list! Email marketing continues to be a great way to engage with your community, build trust, and ask for donations.

To make sure you have a strong list of engaged members, strategize about your welcome series. Think about the narrative you want to share with prospective new members and sketch out a plan for conveying this. Once you’ve drafted, revised, and finalized content, build it out in your email platform and get started!

7. Run A Virtual Event

After two years of pivoting to virtual and live-streamed events, many of you have realized that they are here to stay. Keep the momentum going in 2022 and consider including a virtual component for every in-person event you plan. You’ll increase your audience base and create a more inclusive atmosphere for members or donors that otherwise couldn’t attend.

We’re seeing organizations reach new audiences across the globe with their virtual events. Like them, consider how you can set up structures and resources to streamline the process and make it easy on your team to add the virtual element to all future events. Also, be sure to promote your event on the appropriate marketing channels.

2022 Is The Year To Achieve Your Marketing Goals

We can’t wait to see what nonprofit marketing ideas you enact in 2022! As always, Community Boost is here to help with all your digital marketing needs.

Katherine Eulensen