Unlike social media likes and follows that are at the mercy of another company’s algorithm, your nonprofit’s email list directly reaches your donors and stakeholders with minimal interference. Email marketing is a powerful tool that allows nonprofits to engage with their audience of donors, volunteers, and supporters…
Build Donor Stewardship With Digital Marketing Donor stewardship is essential for nonprofit development and reaching organizational goals — repeated interactions with donors beyond their first donation foster future investment in your mission. According to a Neon One report, recurring giving accounts for 15 percent of nonprofit industry…
Raise More and Reach More With Social Media Fundraising Social Media Is Crucial for Fundraising Did you know that 4.62 billion people use social media every day and spend 20% of smartphone users spend more than four and a half hours per weekday on their phones? Your…
With more than 1 billion monthly active users, TikTok advertising videos are a great way to expand on your organization’s organic social media strategy. Advertisers have the potential to reach more than 885 million users over age 18 with TikTok advertising videos. TikTok’s largest user base is 10-29,…
What is nonprofit development? Nonprofit development can be viewed as the icing that holds the nonprofit cake together. Every department and organization initiative has some form of development influencing and driving its goals. It is very important to map out that development and create a clear structure to…
Top-tier storytelling is by far one of the best ways to market your mission. Developing a compelling campaign story that hits home is a great start but have you considered nonprofit storytelling with video or using ads to further market your mission? If you haven’t, you’re missing…
GivingTuesday is a very competitive time for nonprofits. Every year, most organizations follow a pretty standard blueprint, which usually includes: A lightbox on the organization’s home page Four or five emails on the days around GivingTuesday An updated donation form Social media posts Social, digital, and search ads…
Facebook Ad Creative to Skyrocket Results Nonprofits worldwide always strive to attract new supporters, increase and maintain engagement with their audience, and increase the number of donations for their cause. While these goals are clear, achieving them is not always easy. Fortunately, those goals have become…
If you’re slightly confused about the recent developments around the new Mastercard rules and how they affect your nonprofit, you’re not alone! Back in September 2022, Mastercard announced new requirements that would impact nonprofits offering recurring giving. While these rules were intended to provide transparency around subscription billing,…
When done right, donor engagement makes nonprofit supporters feel connected to your organization, valued, and inspired to give again in the future. As a fundraiser, your goal is to send them personalized messages in the channels where they’re most responsive right when they’re likeliest to be receptive to…