In just over a month, Giving Tuesday 2021 will take place and it’s projected to be one of the biggest Giving Tuesdays yet. Year over year, the amount raised on Giving Tuesday has multiplied. Even in 2020 when Covid-19 hit, there was a 94% increase in giving…
What are Ads for Impact? Would you want someone to ask you for money before understanding what kind of impact and work the organization does? In a highly competitive market, what helps donors choose your nonprofit is your story. How is your mission making an impact and how…
Thanking your donors is one of the best ways to engage with them, build community and trust, and increase your chances of receiving a second gift. This isn’t just speculation, the proof is in the data! According to GuideStar, donors are 400% more likely to give again if…
Creating a strong marketing plan for the year can help set your nonprofit up for a successful 2022. It can be difficult to know where to start, what to include, and how to make sure you’re on the right track so we’ve laid the groundwork for you! There…
Move your nonprofit forward at the Nonprofit Marketing Summit: MOMENTUM on March 8-10, 2022! You’ll walk away with tips, tools, and resources to capture the most forward-thinking digital strategies. When you take the time to invest in your professional development, you’re actually investing in the future…
As we enter 2022, it’s time to set ambitious goals for your nonprofit organization and establish metrics to measure success. Just like in the for-profit industry, strong marketing plays a vital role in the health and growth of nonprofits. From creating awareness to fostering donor relationships and promoting…
With so many different channels to communicate with supporters, why should nonprofits use email marketing? Email marketing has been proven to be one of the most important tools a nonprofit marketer could use. There is no better way to effectively reach prospective donors and other key audiences on…
Build An Unstoppable Nonprofit Social Media Strategy in 2022 As we enter this new year, social channels aren’t just adapting to the changes that have been brought on since the pandemic in 2020, but they are finally settling in and the trends are building! However, 67% of nonprofits don’t…
For nonprofit marketers and fundraisers trying to cut through all the noise out there, it can be tough to secure attention from donors. You’ve probably already seen examples on your own phone; messages from political campaigns, banks, or shopping brands. The good news? Nonprofits like yours have started…
What Is TikTok? TikTok is a social media platform for sharing short video content that has exploded in popularity since it was introduced in 2017, with huge growth during the pandemic when people were looking for something, anything, to fight their boredom. TikTok is where it’s at for…