About The Google Algorithm Update In May 2021, Google will deploy its new BERT algorithm update that will affect a website’s SEO ranking performance. The new update will focus heavily on Core Web Vitals and landing page experience to determine organic rankings. Core Web Vital Metrics The…
There is no doubt that Instagram’s Algorithm is favoring reels and using that to get you more reach! That’s why it’s important to learn how to use them and get creative. Ready to gain momentum with these 13 Instagram reel ideas? What Are Instagram Reels? Instagram Reels were…
What is Google Optimize? As marketers, it’s important to ensure that websites are designed in a way that encourages users to engage with elements on site. Whether the goal is to increase ticket sales, newsletter sign-ups, or any other high-impact initiative, the design and language on landing pages…
Social media algorithms change so frequently that it can be challenging to keep up with the best methods to boost your nonprofit’s engagement on social media. Before we spill some of our best practices, keep in mind that building engagement takes lots and lots of CONSISTENCY and TIME….
Don’t underestimate the power of LinkedIn! According to the site itself, there are 740 million members in more than 200 countries and territories worldwide. There is a potential for huge reach on this platform, and your organization should be utilizing it as part of your digital marketing efforts….
TikTok has quickly become one of the world’s biggest social media platforms, available in over 160 countries with over 1.1 billion users globally. As of 2023, TikTok has 1.5 billion monthly active users and is expected to reach 1.8 billion by the end of 2024. The app has…
Young people are the future donors and supporters of your nonprofit organization. Targeting them can seem like a daunting task, but when we take a closer look at data about their characteristics, we can tailor our marketing strategy to focus on acquiring new young donors, and it has…
What is Site Speed? Site speed is exactly what it sounds like, it’s the speed at which your site loads. Each page on your website loads at a different rate and search engines take the average of these speeds into account when determining organic and paid search ranking….
Is your nonprofit wondering how to scale more donations, write stronger content, reach an expansive audience, run social media, or stay up to date on the latest policy and news in the nonprofit space? Whether or not you have an established marketing plan or are just learning the…
Imagine having free access to valuable knowledge from experts in the nonprofit marketing field from anywhere at any time. With social media, you can easily connect with nonprofit influencers to learn how to gain donors, memberships, funding, and run your nonprofit more efficiently. Here are our top 13…