For nonprofits, content marketing is more than just getting the word out—it’s about telling your story, building a community, and creating lasting engagement. Unlike businesses, nonprofits face unique challenges like limited budgets and the need to create impact without direct financial returns. These constraints call for creative strategies…
Consider a nonprofit striving to make a real difference but finding traditional marketing tactics like direct mail campaigns and promotional emails falling short. Despite their best efforts, the results are lukewarm, and connections with supporters feel purely transactional. They know something needs to change to truly thrive. Many…
Nonprofit branding is having a moment. As our culture and economy becomes more digitized and the number of messages we consume increases (researchers estimate the average person sees up to 10,000 ads each day) branding is a tool many organizations are using to stand out and build…
Nonprofits are doing incredible boots-on-the-ground work every single day. Raising awareness. Providing education. Planting trees. Supplying food. Combating homelessness. Performing life changing research. You name the issue, and there is an incredible organization working hard to overcome it with nonprofit storytelling. So how do you set your organization…
TikTok is one of the fastest-growing social media platforms with over 800 million active users worldwide. This makes it an attractive platform for nonprofits looking to reach their target audiences, spread awareness and raise funds. However, with millions of videos being uploaded daily, it can be challenging for…
As you probably know by now, visuals have become a crucial component of effective nonprofit communication strategies. They have the power to evoke emotions, forge connections, and deliver complex messages in a memorable and accessible way. However, creating compelling visuals can be a challenge, especially for nonprofits with…
I recently attended an online marketing meetup where we had the opportunity to hear the CEO of Velocity Growth speak. This is a company that helps to take on companies through Kickstarter campaigns and make them successful. Josh Baylin, the CEO broke down the benefits of launching a crowdfunding campaign and I…
First, we want to give a big thank you to The San Diego Foundation for strategizing and executing on such a successful and impactful GiveBIG 2014. It’s incredible that in one 24 hour period our local community was able to foster and raise over one million dollars for San…
Insights from San Diego’s Top Community Partners and Funders Recently, San Diego Nonprofit Association (SDNA), hosted the first of many interactive round-table Access to Experts event featuring some of San Diego’s top nonprofits and funders and discussed what it takes to build a long-lasting bridge between the two….
Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0) Author: Verne Harnish Rating (1-10): 10 Quick Takeaways: Incredible read for managers/leaders as you look to scale and grow teams. Great tools and recommendations to improve how you deal with people, strategy, execution and cash….