How the Google Ad Grant Works in 2020
In this post, you’ll learn what the Google Ad Grant is, how it works, and how you can take advantage of it for your nonprofit.
Archive for Google Ad Grants
How to Apply for the Google Ad Grant (2020 Update)
In May 2020, Google Ad Grants launched a new activation process for Ad Grants accounts. The biggest change is that nonprofits no longer need to create an account for activation. Instead, the Ad Grants Support Team will create an account, activate it, and invite the nonprofit to access…
Ad Grants vs. Paid Google Ads
Google Ad Grants are an incredible resource for nonprofits. They provide $10,000 per month in free search ads on Google generating awareness and driving website visitors year-round. We often have nonprofits ask us, “Can we use our Google Ad Grant and paid Google Ads at the same time?”…
How to Use Google Ads Experiments
When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….
How to Tell If You Have Google Ad Grants
For many nonprofits, it’s common to juggle quite a few marketing responsibilities between team members, like applying for grants and maintaining digital marketing channels. Add in the fact that the Google Ad Grants program has existed for many years now, and it has become common for organizations to…
Google Ad Grant Webinar Key Takeaways
If you’re new here, our team is constantly creating high-quality content and we frequently host webinars featuring our in-house experts and occasionally clients as guest speakers. Our webinar “Google Ad Grants: How to Make the Most of Your Free $10,000/mo in 2021 and Beyond,” went live on April…
Google’s New Beta Extensions: Image and Dynamic Image Extensions
Google is currently rolling out two new beta extensions for Google Ads—image extensions and dynamic image extensions. They are not available in all accounts at this time, but we are seeing them appear in the recommendations section of more and more accounts. So, what are they, how do…
Site Speed Effects On Google Ad Ranking
What is Site Speed? Site speed is exactly what it sounds like, it’s the speed at which your site loads. Each page on your website loads at a different rate and search engines take the average of these speeds into account when determining organic and paid search ranking….
How iOS 14 Affects Google Search Ads
In early 2021, Apple launched its iOS 14 update, which rocked the digital advertising world. In short, Apple’s goal in this new update was to protect user privacy by allowing website users to opt-in or out of app and website tracking. This has a big impact on nearly…
Connect, Convert, Complete: Conversions API
Data from your organization’s Meta accounts are gold for updating and shifting marketing strategies over time. With iOS14’s updates in 2021, capturing that data for your nonprofit became more complex than ever. But Facebook’s Conversions API is designed to keep some of those direct data connections for your…