Data from your organization’s Meta accounts are gold for updating and shifting marketing strategies over time. With iOS14’s updates in 2021, capturing that data for your nonprofit became more complex than ever. But Facebook’s Conversions API is designed to keep some of those direct data connections for your…
Raise More and Reach More With Social Media Fundraising Social Media Is Crucial for Fundraising Did you know that 4.62 billion people use social media every day and spend 20% of smartphone users spend more than four and a half hours per weekday on their phones? Your…
Facebook Ad Creative to Skyrocket Results Nonprofits worldwide always strive to attract new supporters, increase and maintain engagement with their audience, and increase the number of donations for their cause. While these goals are clear, achieving them is not always easy. Fortunately, those goals have become…
New Facebook Ad Features to Optimize Your Marketing Strategy Meta Platforms, in particular, have become the engine for many nonprofits’ digital marketing strategies. An absence of the utilization and best practices of these platforms’ weakens an organization’s ability to navigate toward its destination or goal. In September,…
Instagram has come a long way from being just a photo-sharing app. In 2020, the social platform launched Reels, a direct competitor to TikTok. With Reels, users can create short-form videos to express their creativity and engage more organically with their audience. For nonprofits, Instagram Reels is a…
How to Segment Donors on Facebook When it comes to fundraising, how do you measure success? Is it the volume of donations received? Event attendance? Maybe even the number of donors? To really optimize your fundraising, you must take a step back and dial in on who…
As a nonprofit organization, it’s essential to leverage social media to reach out to potential donors, volunteers, and supporters. Facebook is a powerful platform that can help you achieve this goal. By creating a compelling nonprofit Facebook page, you can increase your visibility, engage with your audience, and…
In today’s dynamic digital landscape, keeping up with the latest trends can feel like a rollercoaster ride – exhausting yet exciting. For nonprofit marketers, this fast-paced journey is a necessary one, especially when it comes to effective communication and engagement. Enter Threads, the newest app from Meta that…