Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…
Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…
Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain. Domain verification is required in order to configure your Aggregated Events Measurement. When…
What are Facebook Instant Experience Ads? In an Instant Experience ad on Facebook, we are creating a mini landing page on the ad itself so when users click through, it expands to have more information, photos, and videos that can help tell the story of your organization. They…
As a nonprofit community manager, educator, job seeker, small business, brand, agency, or developer, it can be challenging to get the online engagement you aim for. Many companies and organizations rely on their stakeholders to know how to navigate and optimize their online communities. If you are new…
Utilizing your social media channels during giving season is highly recommended for numerous reasons. Social media can help build community, spread the word, and even generate donations. Speaking of generating donations on social media, let’s dive into a quick and easy way to start a fundraiser on Instagram….
Is your nonprofit running Facebook Ads yet? If you are, you might know that there are several different ad formats to choose from. Which formats are the most effective? How do you make sure you’re getting the best return on your ad spend? Let’s dive into it! …
The Nonprofit Advertising Guide: How to Use Nonprofit Ads to Secure More Funding Without High Costs Nonprofit advertising is becoming more lucrative than ever Advertising can play a huge role in determining an organization’s trajectory, but many nonprofits don’t think they have the resources and ability to…
School is in session! It’s about time to learn just how to make reels on Instagram that will ensure your nonprofit remains competitive. Reels are the “it girl” of the moment on social media with gazillions of eyeballs watching the short-form videos and platforms like Instagram are prioritizing…
A robust Facebook Ads strategy allows your organization to tap into the 2.9 billion faces that have access to Meta’s suite of advertising options. Is your strategy optimized for success? If the answer isn’t a resounding “YES!” our Facebook Ads audit will get you through evaluating what…