As someone working for a nonprofit, you know it can be hard to keep track of every donor, supporter, volunteer, beneficiary, and board member. There are many people involved with your organization, especially if you are constantly growing and gaining support. CRM software can certainly come in handy…
Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…
Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain. Domain verification is required in order to configure your Aggregated Events Measurement. When…
At this point, we have all seen the effects that the new iOS 14 update has caused to the digital advertising world. The update has certainly thrown us a curveball and caused us to make some quick adjustments to our Facebook and Instagram ads, but it is also…
The iOS 15 Email Marketing Update: How Nonprofits Can Adapt Is your nonprofit using email marketing? If yes, keep reading. As an email marketer, you are probably using open rate metrics as a way to measure your email campaigns. In general, high nonprofit email open rates tell…