Moonlight Cultural Foundation
Increasing awareness and driving ticket sales from new audiences using the Google Ad Grant.
Taking Advantage of the Google Ad Grant
The Google Ad Grant is a digital marketing grant provided by Google that gives nonprofit organizations $10,000 per month to advertise on behalf of their mission. With this new advertising tool under their belt, Moonlight Cultural Foundation was able to target theatre lovers around San Diego that hadn’t heard about their upcoming season. After creating a best in class Google Ads campaign to target these people, Moonlight Cultural Foundation was soon sending upwards of 5,000 interested ticket buyers to their site monthly.
Community Boost’s Ads Generated a 10% Lift in Ticket Sales
Capturing the attention of theatre lovers across San Diego, Moonlight Cultural Foundation was able to drive consistent new traffic to their site, helping them reach their ticket sales goals within just a few short months. As a well-loved partner and member of the Community Boost family, Moonlight Cultural Foundation was able to compete with some of the biggest names in the theatre community here in San Diego.
Spot on Google for San Diego Shows and San Diego Theaters Searches
Impression Share During the Peak of Their Season
Site Traffic from Brand-New Users
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