George Mark Children's House
George Mark Children’s House is a pediatric hospice and palliative care center that provides care and support for children with disabilities and terminal illnesses and their loved ones.
SEO Success Story
Their goal was to create better content on their website to draw more traffic and rank for keywords that were relevant and important to those who were looking for support. Check out these stats!
Providing care and support for children with disabilities and terminal illnesses and their loved ones.
George Mark Children’s House is a pediatric hospice and palliative care center that provides care and support for children with disabilities and terminal illnesses and their loved ones. There are a wide variety of services that the organization provides, and they have a main goal of giving life-affirming care and comfort for children and their families
Before optimizing for SEO, their website struggled to rank for many keywords, didn’t bring in a lot of traffic to the site, and it wasn’t ranking for many keywords related to the services that they provide to families. This was a roadblock for the organization, which was looking to get more people familiar with their services.
Creating better content and increase site traffic
When George Mark Children’s House started to work on SEO with Community Boost, they had the goal of creating better content on their website to draw more traffic and rank for keywords that were relevant and important to those who were looking for support.
The organization also wanted to be visible on the search engine results page when people searched for related searches near the location of their care facility.
The Solution
Keyword Research
The Community Boost team began doing keyword research around what people are researching when looking into pediatric palliative and hospice care. After identifying relevant keywords, the Community Boost team wrote out blog content to target those keywords.
Blog Content
In order to tackle their goals, we began building out blog content related to their services. Due to the nature of their services, they’ve found that oftentimes people do extensive research about the facilities, conditions and treatment processes before committing to their services.
Increase Organic Traffic
After building out that content, it then began ranking for new organic keywords and brought in more organic traffic to the site.
George Mark Children’s House organic traffic has increased by 17.38% and a 43.82% increase in organic conversions. This means that not only did the content bring in new users to the site, they’re also more engaged with the content and spend more time on site.
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