Arizona Science Center

Increasing ticket sales using a comprehensive strategy including Google ads, Facebook ads, and conversion design. 

Nonprofit Ticket Sales Success Story

With a brand new exhibit Pompeii: The Exhibit on the horizon, Arizona Science Center knew they would need a robust digital strategy to hit their sales goals. With the support of Community Boost, Arizona Science Center was able to launch a fully integrated online marketing campaign that would meet their paid search and integrated strategy needs.
20,000
New Site Visitors
3,500
Ticket Purchases
3.32 X
Return on Ad Spend

Our Solution

Facebook Pixel Data

Community Boost started with a strong early-bird campaign strategy. Before we even started running ads, Community Boost was able to use our Facebook Pixel to learn about the behaviors of ticket buyers from the past. This gave us important information about who to target with our Facebook ads before our official campaign launched. We also created remarketing audiences to target users that had shown interest in purchasing a ticket without completing a transaction. These two audiences were vital in helping us hit our goals.

Our Solution

Conversion Design to Prevent Lost Sales

Community Boost designed and developed key conversion design elements, such as website smart bars and exit intent pop-ups, that were instrumental in improving conversion rates and contributed to an additional $45,746 in Pompeii ticket sales.

Our Solution

Increasing Site Traffic with the Google Ad Grant

Community Boost was able to max Arizona Science Center’s Google Ad Grant (their first time), spending the full $10,000 budget per month and sending thousands of new site visitors to their ticket pages. Not only did this save Arizona Science Center thousands of dollars in ad spend they would have spent with a traditional Google Ads account, but their Google Ad Grant performed extremely well, generating tens of thousands of dollars in ticket sales. 

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Our team of purpose-driven digital marketers would love to learn more about your mission and chat about how your nonprofit can drive more online supporters, volunteers, clients & donors.