Inside Look: Grow with Google NYC Workshop
2 min to read ✭ In this post, we will be giving you an inside look into the invite-only nonprofit digital marketing workshop that we hosted in partnership with the Google Ad Grants, Charity:Water and Statue of Liberty-Ellis Island Foundation teams at the beautiful NYC Grow with Google space.
Class Is In Session: Google Ad Grants
It was an honor to partner with the Google Ad Grants team at the beautiful Grow with Google space in New York City. Upwards of 160 nonprofits showed up as we held two classroom-style sessions. Our founder and CEO, Cameron Ripley, moderated a Google Ad Grant panel featuring Michelle Hurtado, the Global Head of Google Ad Grants, Nadia Lee from the Statue of Liberty Ellis Island Foundation, as well as our very own Blake Arata, who is arguably one of the strongest Ad Grant practitioners in the world.
The panelists discussed what’s going well with the Google Ad Grant and challenges that organizations are facing in 2019 on the digital front. Michelle was able to share more about the long-term vision of Ad Grants and Google’s goal to help nonprofits drive more social impact. Next, the panel welcomed Q & A and the audience was able to ask anything from high-level digital strategy to advanced Ad Grant questions. From there, we wanted to talk about online fundraising and how to bridge the gap from a new site visitor to a new donor. Who better to introduce to the crowd than the Head of Creative from Charity: Water.
Chatting with Charity: Water
Cameron then facilitated a fireside chat with Tyler Riewer, the Head of Creative for Charity: Water. Tyler and Cameron discussed everything nonprofit digital, from marketing and branding to fundraising and recurring giving. The audience especially loved hearing Tyler’s take on storytelling and what launching “The Spring,” Charity: Water’s recent recurring giving campaign, has meant for Charity: Water’s business model and predictability. Be sure to follow Tyler on social for inspiration, he is a true nonprofit marketing thought leader.
Time for 1:1 Google Ad Grant Audits
From there, the Community Boost team executed complimentary, one-on-one Ad Grant audits. Community Boost wanted to deliver high touch support and the cBC team was grateful for Google volunteer support as over 100 nonprofits were looking to talk Ad Grants 1:1. If your organization wasn’t able to make it to New York, don’t worry, the Community Boost team is still happy to conduct a complimentary Ad Grant Audit. Simply visit communityboost.org/lets-talk. In addition, it’s likely the Community Boost and Google teams will be hosting similar events in a city near you soon.
We want to extend a huge thank you to the Google Ad Grants team and everyone at Grow with Google for creating such an incredible environment for learning and collaboration. It was without a doubt an inspiring day.
