TikTok SEO: Tips to Increase Your Nonprofits Reach

by Maria Sadusky  |  Sep 20, 2023  |  Strategy  |  0 comments

3 min to read ✭ Get Your Free TIkTok Trends

TikTok is one of the fastest-growing social media platforms with over 800 million active users worldwide. This makes it an attractive platform for nonprofits looking to reach their target audiences, spread awareness and raise funds. However, with millions of videos being uploaded daily, it can be challenging for your nonprofit to stand out. That’s why you need to implement TikTok SEO to increase your nonprofit’s reach, and this blog post is here to guide you through it.

What is TikTok SEO?

TikTok SEO (Search Engine Optimization) refers to the practice of optimizing your nonprofit’s TikTok content to increase your nonprofits organic reach. This involves strategic use of hashtags, keywords, and trending topics that align your content with user search. Essentially, TikTok SEO helps your videos appear more frequently in the ‘For You’ feed of potential supporters. Following the trends can significantly help with TikTok SEO

User Interactions and Their Impact on TikTok SEO

Building a strong user interaction is another essential aspect of TikTok SEO. The TikTok algorithm highly values user interaction metrics like shares, comments, likes, and the amount of time viewers spend watching your videos. A higher number of these interactions signals to TikTok that your content is engaging and should be recommended to more users. Consequently, this can boost your videos’ position in the ‘For You’ feed.

Ending your videos with a question or a call to action, such as asking viewers to like if they agree or comment their thoughts, can significantly boost interaction rates. Also, make it a habit to respond to comments on your posts promptly. This not only fosters a sense of community but also encourages more comments, further enhancing your video’s reach. Remember, the more your audience interacts with your content, the more TikTok rewards your nonprofit’s account with visibility.

Want to learn more about trends with TikTok? Get Your Free TikTok Trends Guide! Boost your nonprofit’s reach with our latest guide, featuring trending content, must-use hashtags, and useful tips for engaging your audience.

How to Increase TikTok SEO On Your Nonprofits Page

Now that you understand what TitTok SEO is, let’s dive into some tips on how to optimize it.

1. Research Relevant Hashtags

The first and most crucial step in TikTok SEO is researching relevant hashtags or searches. Utilize TikTok’s search bar and check out the most popular hashtags that are relevant to your nonprofit’s cause. Focus on hashtags that have a balance of high activity and low competition. This ensures that your video gets exposure and is visible to users searching for those specific hashtags. Incorporating popular hashtags like #nonprofits, #socialgood, #charity, and #fundraising is a great place to start.

Here is an example if you were searching for hashtags related to cancer research. Head to the search bar in TikTok and search your relevant keywords. Then scroll through the top to select hashtags and view which hashtags are used the most. It is key to use a mixture between those that are highly trending and those that are not trending as much!

2. Optimize Your Profile

Before getting into video production, make sure your nonprofit’s profile is optimized. This means having a clear and concise description of your nonprofit’s cause, profile picture, and website link. Keep in mind that you will not be able to add a website link until your page has reached 1,000 followers.

Also, ensure your username is related to your nonprofit’s cause and you are using relevant keywords in your bio. For example, if you are a nonprofit who focuses on dog adoption, you want to ensure you have keywords that are commonly searched for those looking to adopt dogs! This way, potential supporters can quickly identify your account when searching for relevant content. Here is an example of what our TikTok Profile audit looked like at Community Boost!

3. Engage With The TikTok Community

TikTok was designed with community engagement in mind. Engage with your nonprofits community by commenting on relevant videos and participating in challenges related to your nonprofit’s cause. This way, you can connect with potential supporters and raise awareness for your nonprofit.

4. Post High-Quality Content

TikTok is all about visual content and engaging videos. Ensure your nonprofit’s videos are of high-quality, visually appealing, and have a clear message. Utilize editing features like filters, texts, and sounds to grab the viewer’s attention. Also, keep your videos short and sweet – TikTok’s algorithm favors short videos.

Jumping back to keywords, this is a good opportunity to use keywords in the content you post! Once you have researched keywords a bit on TikTok, you will want to add those to your titles on screen, in your descriptions, and in your thumbnails. For example, our keywords for this tiktok was #contentstrategy, #tiktoktips, and #socialmediastrategy. We did our best to add these keywords into our posting content.

5. Link To Your TikTok In a Blog

This is an interesting tip to try since TikTok SEO and Google SEO work together! Blogging is a huge part of ranking for SEO which makes ranking high on TikTok easier. Now is the time to write a blog about a topic related to your TikTok video and embed that video in the blog. You won’t regret it.

6. Analyze Your Metrics

Lastly, track your TikTok metrics to see what’s working and what’s not. TikTok’s Pro account provides in-depth information on your video’s performance, including views, engagements, and more. Use this information to improve future videos and tweak your nonprofits TikTok SEO strategy accordingly.

Conclusion

TikTok is a great platform for nonprofits to increase their reach and engage with like-minded individuals. Implementing effective TikTok SEO strategies like researching relevant hashtags, optimizing your profile, engaging with the TikTok community, posting high-quality content, and analyzing your metrics can help your nonprofit achieve its goals. Don’t overlook TikTok, it is there to help you get more recognition for the great work you do! Get started now and reap the rewards of an engaged and supportive community. Are you ready to start looking into TikTok Advertising? Learn more here

Maria Sadusky

Maria is a Social Media Marketing Specialist with 3 years of experience in the industry. She brings expertise in social media strategy, content creation, campaign management, and is passionate about helping businesses grow their online presence. A dedicated team member, she develops and implements effective social media strategies that increase engagement, drive traffic and ultimately lead to conversions.