SEO For Nonprofits: The Complete Guide To Ranking Higher

We know SEO can be a little bit intimidating… here’s a list of terms you should know before we get started. 

The SEO process is a long-term investment and like any worthwhile investment, it takes time to grow. Join our in-house expert, Shukri Mohamed, as she walks you through specific tactics that will produce the best and longest-lasting impact for your organization.

This session will break down what search engine optimization is and how nonprofit marketers can use it to boost their website engagement. During this session, we will highlight the main pillars of SEO, how they can affect performance, and steps nonprofits can take to build their SEO strategy. Viewers can expect to learn about SEO fundamentals and receive insights into how to apply those fundamentals in their own organizations.

In order to create high-quality content briefs that work, you will need some tools. SEO tools help you analyze the performance of your pages/blogs, do keyword research, and more.

A content brief is a document that contains the direction and details of what the piece you are writing will include. When you are writing for SEO, content briefs can be particularly helpful in making sure your content will perform well. Everything you write for your blog should have a purpose, provide value, or answer a question - and it also needs to contain the basic SEO elements. You want to make sure your hard work pays off! 

Your very own content brief template that you can adopt into your own strategy. 

Use this checklist for every blog post you write to ensure your content is ranking as high as possible in the search engines when you publish it on your website. This is the exact checklist we use for our internal content on this website!