Brac USA

Increase brand awareness and bring in donations for the year-end giving season with Facebook Ads

Facebook Ads Success Story

Their goal was to increase brand awareness and bring in donations for the end-of-year giving season, to build brand awareness, and funnel new contacts into their email marketing funnel since they knew email was a proven channel for them.

3 ^x

Return on Ad Spend

^$ 27,053

Of Donations With Welcome Mats

^$ 10,864

Donations From Facebook Ads

Their Story

Empowering People Living In Poverty

BRAC USA is the North American affiliate of BRAC in Bangladesh. BRAC USA provides comprehensive support around the world by raising awareness about its work to empower people living in poverty and mobilizing resources to support its programs. BRAC USA helps design and implement cost-implement cost-effective and evidence-based poverty innovations, equipping people with the tools, opportunities, and skills to lift themselves out of poverty and reach their full potential.

BRAC USA moved to an all-digital mass-market fundraising approach for the first time. Ready to invest money into an online-only fundraising strategy, they did not have the capacity or in-platform expertise to execute this in-house. They came to Community Boost before the year-end fundraising season kicked off to launch their digital marketing awareness and fundraising campaigns.

Their Goal

Increase brand awareness and bring in donations for the end-of-year giving season

Community Boost worked with Brac USA to build brand awareness, and funnel new contacts into their email marketing funnel since they knew email was a proven channel for them.

The Solution

Conversion Design

We used Welcome Mats to convert donors who were already on the site and directed their attention to the donation page.

Facebook Ads

First, we focused on reaching audiences who were new to BRAC USA but showed interest in their mission. Since BRAC’s mission is multi-faceted, we targeted our ads to a variety of different audiences based on their specific interests and sent them to relevant landing pages on BRAC’s website.

Segmenting Donor Audiences

We segmented our existing donor audiences based on last gift amount, creating ads that had impact metrics that lined up with a donor’s last gift. For example, if someone’s last gift was $100, we told them the impact a $100 gift could give this giving season

Creative Messaging

We utilized a variety of creative and message on Facebook but found that video creative performed the best. Video slideshows with text overlay proved to be especially effective at garnering engagement and bringing in donations.

Lead Generation Campaign

We worked to build up BRAC’s email marketing funnel, which had been their most successful channel to date.

“

BRAC USA collaborated with Community Boost to increase the effectiveness of our Facebook and Instagram ad campaigns, amplify our reach across targeted audiences, optimize for conversions, and ultimately, increase our online fundraising and subscriber list. The Community Boost team executed on all of our goals by testing copy, creative, and target audiences. They provided comprehensive data dashboards, showing the effectiveness of each campaign and providing invaluable insights. Our partnership with Community Boost has been highly successful, and we are excited to continue working together.

- BRAC USA

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