Ad Grants vs. Paid Google Ads
2 min to read ✭ In this post, you'll learn the difference between Ad Grants and paid Google Ads, and how you can incorporate both into your nonprofit marketing strategy.
Google Ad Grants are an incredible resource for nonprofits. They provide $10,000 per month in free search ads on Google generating awareness and driving website visitors year-round. We often have nonprofits ask us, “Can we use our Google Ad Grant and paid Google Ads at the same time?” The answer is yes! When used strategically, you can use Ad Grants and paid Google Ads to achieve different organizational goals resulting in a larger impact for your nonprofit. In the infographic below, we compare the differences between the two and highlight the best times to utilize each type.
